Give me some examples

[Ryan Jerz]

What have you guys done for your clients/selves to venture into the New Media world?

As the resident new media guy here at NCOT, I have done the following:

• Started a blog
• Started a Twitter Profile
• Built a Facebook Page
• Built a Flickr Account (Just about all the photos shot by me)
• YouTube (and plenty of other video sites) Profile (most of the videos were shot by me)
• Put us on iTunes (link goes to iTunes)

Those are the automatics. The things with staying power, if you will. Have you guys built successful things for your clients? Anything I'm missing?

[Wolfy]

Examples:

Podcast, blog, twitter: www.skialpine.com

Twitter, blog: www.skiheavenly.com

Community, podcast, twitter: http://artenvironment.ning.com/

Podcast, blog, twitter: blog.twelvehorses.com

podcast, blog: tallcan.tv

[Wolfy]

All of the above including Podcast production and distribution, blogging, communities, etc.

I think one thing usually missing is the personal touch. If you have a regional brand, try to get people together in person. I've noticed that the strongest interactions on social forums is between people who at least in some way, know each other in real life.

-M

[Mike McDowell]

All of the above, including the Ning networks. The other major part that is really rocking client's worlds in the arena of new media is simply LISTENING and PARTICIPATING. So, setting up RSS feeds for terms, blogs, Twitter, etc so they can step in and participate at the right time. Next big step is to execute a webinar (I know, not the newest, but something we still need to get done).

Have also done the mobile (read Text Messaging) thing with some light success. Would like to do some more mobile coupons, though, and track them to prove ROI.

[Bob Conrad]

Alternatively, you could outsource providing content to people like myself or Ryan.

[Bob Conrad]

Depends on the objective and strategy. If you want to appear authentic, then Ryan is correct. Not to mention, much news can't be planned so a schedule should only be a guide unless you're launching something. In any case, if the practice of publishing content or engaging with others online isn't embedded into the organization's culture, there's really no point at all.

[Ryan Jerz]

That's cool, Larry. What's the podcast?

Since this is a place to share ideas, I would suggest not putting the pressure of scheduling releases of content on your clients. I think they have to just be into it and do it when they can. It's more real that way. I can also see how it could slowly die and frustrate you, so that's what makes it the tough part.

[Larry D]

We've helped clients set up and learn how to pod cast; then trained them with sharing the file to various groups and individuals through LinkedIn - got some good response from that effort. We've set up two clients on the Ning network, and treated customers as "members" - which has worked for our sustainable brand clients. The challenge has been creating really decent content, and a schedule of releases the client is willing to stick with for a few months in advance.

[Bob Conrad]

Something else to consider is becoming engaged in those media. I spent time in/on those forums not necessarily to officially speak on behalf of my organization or clients but because I believe being an active participant is part of the job, whether or not you are actively 'pitching' your story. To me, it lends credibility as a communicator for your organization when you are genuinely engaged in conversations.

Becoming fluent in these technologies I think also directly benefits your organization and/or clients.